a 3-day virtual retreat on how to design a transformative & profitable community

If you lead or you’re about to launch an online course, group program, mastermind, or paid membership, you already know a strong community can inspire a critical piece in long-term business sustainability: trust.

But it's way too easy to start a community without a clear plan...and then wonder why it becomes one of those dead-on-arrival ego-trip online communities you and I love to hate.

Communities are the ‘next hot offer’ when it comes to the online business industry.


Everyone is throwing community bonuses into their sales pitches or slap-dashing Slacks together and calling them places where ‘you can grow, meet like-minded peers, and reach your audacious goals’ or whatever.


But all this throwing and slap-dashing means there’s an over-saturation of faux-munities where people self-promote, annoy each other, or are so overwhelming that most people either lurk or disappear.


What we really want for our business is a transformative, safe, and inclusive offer (aka a badass community).

You shouldn't have to leave great community culture up to 'luck'.


Community Camp

A virtual mini-retreat for leaders who want the confidence and clarity in building and facilitating a community for their business.

In this small cohort group program, you won’t just be thrown some whats. 

You’ll get the whys and hows of making your community work.


In just 3 days, you’ll design a community offer that’s sustainable, transformative, and profitable for your members and your business.


“I didn’t know how to dig in, or from what angle when it came to my membership idea. Now I feel like I have guidelines and guardrails – I know what to think about and what my choices are for implementation.

The snappy timeline of Camp was great – we talked things through and then took action.

I’m way further along in my thinking and I feel I’ll do it ‘right’ and get it dialed in much more than I would have without Camp.”

- Amy Posner, Cabin A

Gain the know-how and confidence to launch (and maintain) a paid community

Community design is a ‘you don’t know what you don’t know’ topic.

Everyone and their best friend are working on some type of community offer. 


And when they get into the weeds of it, they look up and scream at the sky WHY IS THIS SO HARD?????


Then follows the utter overwhelm, burnout, and frustration about something they know has potential.


Community Camp is your place to quickly figure out what questions to ask in the first place, how to build a solid framework for your offer, and ways to avoid the screaming-at-sky moment in the first place.


What happens in Camp...doesn’t stay in Camp!

Together, we’ll go through the nuts and bolts and feelings of what it takes to facilitate and maintain a paid online community that’s worth the time, money, and effort of everyone involved.


And then help you go out into the world and start building something better.


What you’ll get in Camp:

Interactive Workshops

Integrate the core tenets of community design in 4 participation-driven workshops, all recorded.

Detailed Workbook

A comprehensive workbook to figure out the ins and outs of how your paid community will work.

Do-the-Work Time

Implement with 1-hour of side-by-side co-working so you walk away from camp with sh*t actually done.

Ongoing Support

Access to recordings, pop-up workshops, and connect with fellow campers on Mighty Networks.

Private 1:1 Session

Break down your roadblocks with a private 30-minute 1:1 meeting with Anna.

Too Many Resources

Anna’s always-growing library, including types of models, platform breakdowns, and more.

“Anna pulled back the curtain on all parts of their process to show what a stellar community feels like, and what’s happening behind the scenes to make it feel that way.

This was the most unique learning experience I’ve had!

And I say that as someone who has gone through higher learning institutions, foreign exchange programs, and so many online courses and communities.”

- Bree Weber, Cabin B

“Now community is something I can bake into ALL of my offers. I have a framework for my business that I can use until the end of time and space. The organization and clear action steps to take at any given point made this such an invigorating experience.”

A lot of masterminds/groups lack the purposeful transformation we talked about and are just dumping grounds for one person’s knowledge. Anna led us in constructing our own individual and collective vision of community.”

Jennifer Duan Fultz, Cabin A

Designed for you to integrate then and there, so you can be decisive right away

It’s a wonderful feeling to take something from start to finish in a short period of time. 

Community Camp carves out the time for you, so you can sit down in camaraderie with fellow campers in your cabin and just get the thing done.

The ‘thing’ being your brilliant idea for a community offer.

The workshops are designed to be a sleeves-rolled-up time where we learn key concepts, explore what YOU want for your community, and trade ideas.

Then you can go put all of those ideas right into action with the detailed workbook guiding you along.

*Not* a full-day conference

Just a couple of hours each day.

That’s all you’ll need.


Day One


-Purposeful Transformation Workshop: Defining your community

  • Identify the basic who, what, when, where, why, and how of your community

-The Community Workshop: Programming & structure

  • Develop thoughtful systems and a plan for engagement instead of posting willy nilly and feeling stressed all the time

Day Two


-The Invitation Workshop: Onboarding and pricing strategies

  • Start off strong and make your community financially sustainable

-Facilitation Workshop: Best practices and practical applications

  • Create a Code of Conduct and figure out what ‘doing it right’ means for you

Day Three


-Implementation Time: Silent co-working to design and build your community, supported by Anna

-Open Q&A and Discussion: Brainstorm and untangle your ideas

A Few Weeks Later


-Cabin Reunion: Reconnect with your cabin, get help with any roadblocks, and share new ideas you’ve discovered since Camp

A note on accessibility: transcripts, closed captioning, and recordings will be made available for every workshop.

Before Community Camp, I kept wondering ‘will I get lucky? Will my community be the kind of community my students want to spend time in and contribute to?’ I felt so uncertain about what it actually took to create a community that felt safe and welcoming and transformative for the people in it.

Now I know that building and facilitating a great community doesn’t come down to chance. There’s *so* much I’m capable of- and responsible for influencing, and that feels liberating AF. I’m not at the whim of the community gods. I’m at the helm, steering the ship.

This has been one of the best investments I’ve ever made.

- Miish Grixti, Cabin A

What does it cost? That's up to you.

I’m not here to get every penny out of your pocket.

I’m here to make the online world a better space through really f*cking awesome communities.


No matter what you pay, you get access to the same amount of resources and interaction as everyone else.

Pay the base price or pay a bit more to help others get access to Camp. 

Zero judgments.


Community Camp starts at $847 and includes all the fixings.

If you want to pay more, the more scholarships I can offer to others.

It’s that plain and simple.


Get on Camp's Waitlist

The next Community Camp will be happening in 2023!

Only 12 spots are available, so get on the waitlist to get first dibs.

    Do you want to receive my weekly newsletters, too?

    I’m Anna, your Head Camp Counselor

    anna hetzel community camp

    Ever since I was lil’ kid, community-building has been front and center. 

    From camper to head counselor and now as a community strategist, I’ve participated in all sides of building a transformational community. 

    And for a while, it was just a thing that I was passionate about, both in business and in private life. I engaged in community-building because I loved making new relationships and learning from others. 

    Plain and simple.

    But during COVID, community took on a different meaning for my business.

    In 2020 I nearly doubled my revenue, and it wasn’t because I worked harder than everyone else or that I’m extremely lucky.

    Every single project that year can be traced back to a strong connection I made in a community.

    I’ve learned first-hand by putting your energy into others around you and creating spaces where people can come together, it’s possible to make meaningful connections and grow your business too. 

    It’s possible to create an incredible space for deep discussion and growth where your community members feel safe, seen. and heard.

    This is why I created the (meta!) community that will show you how to do all this in a way that feels good and works for you.

    Is Camp right for you?

    Camp is for you if...

    • You want to create a more stable source of revenue for your business

    • You’re tired of the same old bullsh*t of ‘communities’ that are just out for profit and not for people

    • Inclusivity, accessibility, and intentionality aren’t just ‘nice sounding’ things to have for your business — they’re non-negotiable

    • You can’t make the live sessions but can still learn via recordings and online chats

    Camp isn't for you if...

    • You’re building a community for your neighborhood, family, or otherwise. This is for business.

    • You just wanna make a ton of money without trying very hard (if so, a community probably isn’t the right choice for you)
    “Anna is an amazing facilitator who really guided us all through a thoughtful process while holding spacing for all voices. I’ve since implemented community building practices into my meetings, nonprofit board sessions, committees, and more—not to mention my own program development for my business.”

    Heidi Duss, Cabin B

    When you get community-building right, marketing and retention takes care of itself

    Some community-building courses are about which platform to use and how to get max ROI…but they totally fail at the inclusion bit.


    There’s nothing more powerful than helping people have a truly transformational experience…and then they tell others…and they tell others…


    When your community is designed and facilitated with intention, the ROI follows.

    Get on Camp's Waitlist

    The next Community Camp will be happening in 2023!

    Only 12 spots are available, so get on the waitlist to get first dibs.

      Do you want to receive my weekly newsletters, too?