Hook and intrigue your website visitors in 3 seconds or less is a tall order—this article will walk you through best practices for making your
What is brand messaging, how it can create a long-term impact on your business, and real-life examples of how it’s helped folks
— Insights and takeaways from a 2-day conference all about communities and their place in businesses today —
How to pitch what you do with clarity (and not having to spend 5 minutes explaining yourself)
The 1/5/0 Rule and how to engineer small group experiences, no matter how big your community
The Pareto Principle, finding your power users, and ’lurking’
I had the absolute joy of being interviewed on the one and only Mai-Kee Tsang’s podcast, Quiet Rebels.
Being a community leader is all about trusting in your members…and letting go of control.
As a copywriter, I never niched down into an industry. I niched into a specialty: websites. But, like, not just “I crack my knuckles, sit down,
Once a month my extended family gets together for a dinner. It was a tradition that started nearly ten years by my grandma and it’s
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